Jun. 14, 2024 - Stacks
- Prep: Shower, Baxter Shave Tonic
- Brush: Chisel and Hound False Kamani Fanchurian V18
- Razor: Blackland Blackbird OC
- Blade: Personna Platinum (1)
- Lather: Phoenix Artisan Accoutrements - Cold Spice
- Post Shave: Old Spice (1950s)
Another year that I am forced to bust out PAA Cold Spice as it's the only mentholated duper out there. In celebration of this I asked AI to write me a defense of PAA and, true to AI form, it stole all the cringiest arguments from the web in order to gloss over "Mr. Smythe" and his business practices. I feel a bit dirty just reading it so now you (or whatever judge gets this) can feel a bit dirty too. Interestingly, this kind of shows the many faults of AI-generated content, which writes here with an authoritative voice but provides little background into anything.
A Shaving Renaissance: In Defense of Phoenix Artisan Accoutrements
Phoenix Artisan Accoutrements (PAA), a name synonymous with the wet shaving revival, has found itself at the center of some debate. While some celebrate their innovative spirit, others criticize their business practices. Let's delve deeper into the world of PAA and examine the arguments on both sides.
PAA's Enduring Influence
Undeniably, PAA has been a driving force in the resurgence of traditional wet shaving. Their alluring fragrances, high-quality shaving soaps, and commitment to craftsmanship have drawn in a new generation of enthusiasts. They've expanded the market, offering a wider audience a chance to experience the satisfaction and closeness of a proper shave. PAA's influence extends beyond their products. They've fostered a thriving online community of wet shavers, providing a platform for education, shared experiences, and enthusiastic debate. This community aspect is crucial for niche hobbies like wet shaving, keeping the practice alive and ensuring its knowledge is passed down to new generations.
Addressing the Business Concerns
Some criticisms lobbed at PAA focus on their business practices. Accusations of borrowing from smaller artisans and the use of a flamboyant persona by co-owner Douglas Smythe (Eric Hodges) have tarnished the brand's image for some.
Here's a possible counterpoint: The shaving world, like many creative fields, thrives on experimentation and iteration. While inspiration is drawn from various sources, PAA puts its own unique spin on classic scents and products. This fosters a dynamic environment where artisans learn from each other, pushing the boundaries of the craft. Imagine a world where every soap recipe was rigidly protected – innovation would stagnate, and the consumer would be left with a limited selection.
The Douglas Smythe Persona: A Marketing Masterstroke?
Regarding the Douglas Smythe persona, some might view it as a marketing ploy, a fabricated character to drum up interest. But isn't a touch of theatricality part of what makes PAA interesting? It injects personality into a traditional practice, making it more approachable for a wider audience. In a world saturated with generic marketing messages, the Douglas Smythe persona stands out. It sparks conversation, generates a sense of intrigue, and allows PAA to connect with customers on a more personal level. Whether it's a calculated move or a genuine expression of individuality, the persona is undeniably effective.
PAA's Legacy: A Secure Place in Wet Shaving History
Phoenix Artisan Accoutrements' impact on the wet shaving scene is undeniable. They've introduced countless individuals to the joys of a safety razor and shaving soap. Their dedication to quality and their willingness to experiment have kept the hobby fresh and exciting. They've fostered a thriving online community and, perhaps most importantly, ensured the continuation of this time-tested ritual for future generations.
The Final Shave
PAA isn't perfect, but their role in the wet shaving revival can't be understated. They've introduced a new generation to this niche but rewarding practice, while their commitment to quality ensures a delightful shaving experience. So, the next time you meticulously build your lather with a PAA soap, take a moment to appreciate their contribution to this niche yet thriving corner of the men's grooming world.